VINE_ROUTE
The Cultural Path of Wine
Project Summary
Project VINE_ROUTE: The Cultural Path of Wine is a cross-border cooperation project co-funded by the European Union under the Interreg VI-A Greece–Bulgaria 2021–2027 Programme..
VINE_ROUTE highlights the shared viticultural heritage of Northern Greece and Southern Bulgaria through a cross-border cultural route that connects ancient wine traditions with modern tourism.
Linking museums, archaeological sites, wineries and local communities, the route which extends across the entire cross-border region, brings thousands of years of viticultural history to life.
Through innovative tools such as a multilingual AI-powered app, AR experiences, interactive hubs and educational Museum Boxes, the project offers immersive visitor experiences while promoting regional identity, sustainable development and the area as a leading cultural and gastronomic destination.
PROJECT IDENTITY
| Programme: | Interreg VI-A Greece – Bulgaria 2021-2027 |
| MIS (ΟΠΣ): | 6010584 |
| Start Date: | 29/06/2026 |
| End Date: | 28/06/2028 |
| Duration: | 24 months |
| Total Budget: | 1.129.676,12 € |
| European Funding: | 903.740,00 € |
| AMTh Budget: | 518.623,24 € |
PARTNERS:
- Archaeological Museum of Thessaloniki (Greece, Lead Partner)
- Civil Association for the Promotion of the Vineyards of Northern Greece (Greece)
- Archaeological Museum of Sandanski (Bulgaria)
- Reconstruction and Development Union (Bulgaria)
